This is part two of the two part blog post “Attention is the New Currency.” In the last post we explored how it is necessary to think differently to gain the attention of your audience. As promised, in this section I will be discussing the necessity of storytelling in advertising. According to Adweek, nine out... Read More
Over the years I have developed what I call the “Muzzillo 10 Percent Rule.” Simply stated, the rule is that, at any point in time, only about 10 percent of folks are dissatisfied enough with their current situation that they are wide open for change. This is true for end-user customers. Only about 10 percent... Read More
It’s a New Year – the quintessential time to simplify and declutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep... Read More
According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span... Read More
Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial. When watching this commercial, it’s obvious who The North Face’s audience is. If you guessed explorers, adventures, or travel-junkies, you are correct! Think about some of... Read More
My idea of a good joke starts with “knock, knock.” I grew up thinking my dad’s stereotypical dad jokes were the best. And I still do. So, when our team decided to try incorporating humor into a new marketing project, it made me nervous. I love writing but my style is generally pretty straightforward. I... Read More
Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree... Read More
In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The... Read More
I’m a creature of habit. From the time I wake up until I go to bed, I usually have a good idea of how my day is going to go. I rely on my daily routines. Some might call that boring. I say it’s efficient. But the problem with routines, I will admit, is that... Read More
I’m a creature of habit. From the time I wake up until I go to bed, I usually have a good idea of how my day is going to go. I rely on my daily routines. Some might call that boring. I say it’s efficient. But the problem with routines, I will admit, is that... Read More
